A number of years ago, on assignment for The Hollywood Reporter, I interviewed Dean Baquet about his recent ascension as executive editor at The New York Times. Baquet was eager to show off his third-floor midtown office, which was surrounded by books and African-American art, and spoke earnestly about the “discipline” required to program each day’s front page, a sometimes controversial task given the Times’ singular place in the culture. Indeed, questions about the paper’s headlines or story placement are frequently covered online as news stories, themselves. But Baquet also offered up a detail about his media diet that, in retrospect, was an early signal of more trouble to come. “I’m pretty addicted to Facebook,” he confessed. In fact, he told me, he checked his feed some 15 times a day, often to review how readers were discussing the paper’s stories.
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