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A little tickle from an activist investor throws into stark relief the Times Company’s subscriber journey and portfolio growth—especially when juxtaposed with its peer set.
“The New York Times is going to basically be a monopoly,” Jim VandeHei, the Axios co-founder and C.E.O, said to Ben Smith, then the Times media columnist, back in 2020. “The Times will get bigger and the niche will get nichier, and nothing else will survive.”
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