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The Christmas Streaming Miracle

You have no earthly idea how much people watch holiday movies between Thanksgiving and New Years. But is owning and developing this I.P. a worthy R.O.I.?

Say what you will about Netflix’s film strategy, but the company consistently nails holiday fare.
Say what you will about Netflix’s film strategy, but the company consistently nails holiday fare. Photo: Jesse Grant/Getty Images for Netflix
Julia Alexander
November 22, 2023

It won’t shock anyone to learn that Americans watch a lot of TV between Thanksgiving and the New Year. Streaming, in particular, gets a massive holiday jolt: Last year, during the week of Christmas, U.S. households watched more than 183 billion minutes across major streaming platforms, an all-time high, according to Nielsen. To put things in perspective, that’s about 15 percent more streaming hours than in March 2020, when most of the country was locked down watching Tiger King.