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The Chip & Joanna of MAGA America?

Ben Shapiro and Jeremy Boreing have gone from millennial alt-right content jockeys to full-blown influencers to, truly, mini-kingpins of a billion-dollar MAGA D.T.C. media business. Is the only thing that can stop them their own ambition?

"Candace" Hosted By Candace Owens
Photo: Jason Kempin/Getty Images
Tina Nguyen
August 24, 2022

At its core, the right-wing political-media industrial complex has often been a money pit, largely fueled by billionaire Koch-types, nonprofits, wealthy donors, vitamin supplements and pillow sales. Which is to say The Daily Wire, the right-wing media entity founded by Ben Shapiro and Jeremy Boreing in 2015, is that rare thing—an actual growth company that, unlike The Lincoln Project or Independent Journal Review or Breitbart, has the discipline to not light its success on fire.