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The CBS-ification of Amazon Prime Video

A couple expensive misfires and insane budgets have Hollywood questioning Amazon’s strategy. But Amazon knows how to make great shows; it’s just learning how to do so efficiently.

Amazon’s ‘Citadel,’ the spy series that cost more than $250 million, failed to top Nielsen’s weekly streaming chart.
Amazon’s ‘Citadel,’ the spy series that cost more than $250 million, failed to top Nielsen’s weekly streaming chart. Courtesy of Prime.
Julia Alexander
July 11, 2023

These days, the biggest stories about Amazon Prime Video focus on the platform’s biggest misses. Citadel, the spy series that cost more than $250 million and yet failed to top Nielsen’s weekly streaming chart, is the latest example. Rings of Power, Amazon’s big Lord of the Rings series that was bested by HBO’s House of the Dragon each week last fall, is another.