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Streaming Ratings 2021: Separating Spin from Reality

A year-end analysis of what’s working for the various streamers, what the metrics actually mean, and what we still don’t know.

rendan Hunt, Jason Sudeikis, Brett Goldstein and Nick Mohammed in “Ted Lasso”
Photo courtesy of Apple TV+
Julia Alexander
December 20, 2021

Netflix’s decision in November to release more “ratings” data has sparked a big question: Will others follow? I’m not an oracle, but if I were overseeing a streaming platform with, say, 50 million or so customers (roughly the size of both NBCUniversal’s Peacock and ViacomCBS’ Paramount+), there’s no obvious win in disclosing that kind of comprehensive information.