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Streamer Report Cards, Part I: The Tech Lords

Gaming out what shows are working, what genres are oversupplied, and where there are the greatest growth opportunities for Amazon Prime Video and Apple TV+.

The Boys is one of the few Prime Video series to chart on Nielsen, and its Season 3 finale is one of only three Amazon shows to amass more than 1 billion minutes streamed in a week.
‘The Boys’ is one of the few Prime Video series to chart on Nielsen, and its Season 3 finale is one of only three Amazon shows to amass more than 1 billion minutes streamed in a week. Photo: Jasper Savage/Amazon
Julia Alexander
April 17, 2023

Earlier this week, I was chatting with a television executive when the conversation segued to a frequent lament: the opacity of the industry in its evolution from linear to streaming. Not only is data still proprietary, but there is no consensus on which metrics matter, and how they matter to each service, given the particularities of users, libraries, and strategies.