There are a number of ways to start a media company. When a trio of congressional reporters decamped from Politico two years ago to launch Punchbowl News, they very quietly went about the business of raising a small amount of seed money, keeping their intentions to themselves, and launching an M.V.P. product after the holidays. Steadily and iteratively, they built their business in plain sight, promising exclusive, well-sourced reporting from Capitol Hill, but making few bold proclamations about any intention to revolutionize or reinvent political news.
Semafor Is Almost Ready for Prime Time
Dylan Byers
September 9, 2022
