Peacock’s Double-Edged Sword

Kelly Campbell
Demand for original series on Peacock grew 75 percent between 2021 and 2022, according to Parrot Analytics. Photo: Jamie McCarthy/Getty Images
Julia Alexander
February 1, 2023

Last year, as everyone knows, was inhospitable for the major streaming platforms: Disney lost $1.5 billion on its direct-to-consumer efforts in the last quarter alone; Netflix endured some of its worst subscriber growth ever; and Warner Bros. Discovery executives are staring down the barrel of $50 billion in debt and sizable hurdles to move from third place into second. Ironically, one of the few bright spots was the platform that had been essentially written off since its inception as a mess, with an unclear vision and tiered pricing structure (and with half of its content on Hulu and a crummy slate of its own): NBCUniversal’s Peacock.