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Paramount’s Sale, YouTube’s Trojan Horse & Netflix’s Next Gamble

News, notes, predictions, and cautionary tales for the streaming industry in ’24.

Shari Restone’s media empire is worth more broken up into its constituent parts.
Shari Restone’s media empire is worth more broken up into its constituent parts. Photo: Lexie Moreland/Getty Images
Julia Alexander
December 26, 2023

It’s been a wild, disruptive, and occasionally sobering year for the streaming industry as Warner Bros. Discovery’s David Zaslav turned to licensing, Disney’s Bob Iger began merging Disney+ with Hulu, Paramount’s Shari Redstone searched for a buyer, and Netflix effectively declared victory in the streaming wars. It has also, of course, been an exciting year for those of us in the data analytics and forecasting business. You can read my 2023 predictions scorecard here, but in the meantime, I want to share my industrial forecast for the year ahead. Herewith…