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More than a decade into the streaming era, it’s almost funny that we’re still debating whether to binge or not to binge. But Peacock’s change of the release schedule for The Paper—the follow-up to The Office created by Greg Daniels and Michael Koman—from a weekly cadence (following the first four episodes dropping in one batch) to a Netflix-style binge release has recently rekindled the age-old debate around release strategies: Should a platform release episodes all at once, once a week, or something in between? Does it depend on the audience? Or the budget of the show? Or an executive’s own ulterior motives?
