Cable news, in many ways, has been the last holdout of our enduring media shift from analog to digital. Years after Amazon conquered the publishing market; a generation after Napster and then Pandora and, finally, Spotify vanquished music publishing; and just as Netflix and a coterie of aggressive second-movers decisively overtook broadcast and theatrical entertainment, cable news still survives. Part of this is somewhat miraculous. Indeed, Jeff Zucker almost single-handedly pivoted CNN from the province of warmed-over Eliot Spitzer and Piers Morgan fodder into a mainstage, albeit left-leaning, for the national conversation. At Fox and MSNBC, executives also found ways to prey upon the age-ridden insecurities and tribalism of a shrinking but nevertheless shrill audience. (Fox, with an audience larger than CNN and MSNBC combined, was particularly successful at this tactic.) As our culture pivoted to digital amid the Trump years, each network cleared more than a billion in profit.
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