The NFL just wrapped the first year of its blockbuster, 11-year, $110 billion media deal package, and incredibly, it’s starting to look like those rights are undervalued. Consider, for a moment, that NBC paid $110 million for the single wild card playoff game that it aired on Peacock in January. Sources tell me that NBC actually made money off that deal. Also consider that Amazon turned around and spent a whopping $150 million on a single wild card playoff game next season. That’s a 36 percent increase year-over-year for a game that last year featured a memorable frozen mustache, cringe-inducing frostbite, and, yes, the eventual Super Bowl champion.