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In The Room
Dylan Byers Dylan Byers
Greetings from Los Angeles and welcome back to In the Room, my twice-weekly private email on the media. In tonight’s email, news and notes on Rebecca Kutler’s ascension to the top job at MSNBC, which is about to be spun off into the wilderness as the crown jewel of Comcast’s “SpinCo.” Her appointment will not change the cable network’s long-term fate, but it may make things interesting again. Also mentioned in this email: Will Lewis, Wendy McMahon, Rachel Maddow, Ryan Lizza, Rashida Jones, Jay Sures, Jack Blanchard, Jonathan Greenblatt, Chris Licht, Alex Wagner, Shari Redstone, and many, many more… But first…
  • 🍸 The Grill Room: On the latest edition of the podcast, long-tenured tech reporter—and Musk confidant—Ashlee Vance joined me to discuss his new media startup, Core Memory, and the high-risk, high-reward leap from legacy media into entrepreneurship. We also address the transformative potential of A.I. and the interplay between tech C.E.O.s and Trump. Follow on Apple, Spotify, or wherever you get your podcasts.
  • WaPo’s Gang of 400: More than 400 journalists at The Washington Post have signed a letter to Jeff Bezos pleading with him to come to the office and address their concerns over the paper’s direction under publisher and C.E.O. Will Lewis. “We are deeply alarmed by recent leadership decisions that have led readers to question the integrity of this institution, broken with a tradition of transparency, and prompted some of our most distinguished colleagues to leave,” they write in the letter, which was first revealed by NPR’s David Folkenflik. “We understand the need for change and we are eager to deliver the news in innovative ways. But we need a clear vision we can believe in.” Not great, Will! Now, I imagine the centibillionaire entrepreneur, who is currently trying to launch a rocket larger than the Statue of Liberty and preparing to attend next week’s Trump inauguration alongside Elon Musk, Tim Cook, and Mark Zuckerberg, probably won’t be getting back to the Post newsroom anytime soon. Indeed, many of these folks still don’t seem to understand that they don’t necessarily fit into Bezos’s vision for the paper’s future (such as it is). And they also don’t quite realize that signing some boss-bashing petition and leaking it to Folkenflik isn’t how adults actually negotiate or even conduct constructive conversations. Furthermore, and rather depressingly, they’ve also engaged in a version of this interplay numerous times before, only to be reminded that Bezos picked Lewis to lead his company, stands by the guy, and has effectively welcomed them to leave if they don’t like it. (Yes, indeed, many have.) At the same time, I also get why so many Posties feel helpless, given that Will doesn’t really talk to them, either. But—and I’m not sure this is quite a silver lining—the next guy probably wouldn’t be much different.
  • Lizza lives on: Politico has tapped Jack Blanchard, its London Playbook editor and author, to move to Washington and take the helm of the flagship morning tip sheet, with help from current Playbook co-author Eugene Daniels and contributions from a number of the news site’s top reporters, including Jonathan Martin, Dasha Burns, and Rachel Bade. Buried down beneath that news was the announcement that Ryan Lizza will be staying at Politico—despite his infamous and very unbecoming legal battle with former fiancée and former New York political reporter Olivia Nuzzi—as a contributor to its magazine.
  • CBS News blues, cont’d: On the heels of damning criticism from Anti-Defamation League C.E.O. Jonathan Greenblatt over a recent 60 Minutes package on the Israel-Gaza conflict, CBS News has enlisted former network president Susan Zirinsky to serve as interim executive editor, overseeing standards and ensuring “balanced, accurate, fair and timely reporting.” While CBS News C.E.O. Wendy McMahon had been looking for someone to take on this position for some time, I’m told the directive to name Zirinsky, and to do so now, came directly from Shari Redstone, a pro-Israel stalwart who has taken issue with the network’s framing of the conflict in the past. (Remember the Tony Dokoupil–Ta-Nehisi Coates affair?) Shari praised McMahon’s choice this week, saying she was confident Zirinsky would maintain the “highest standards in reporting as the search continues for a permanent executive editor.” (Coincidentally, I’ve learned that Shari has been seeing Pulitzer-winning former architecture critic Paul Goldberger. Perhaps he offered some counsel? Another coincidence: McMahon was Greenblatt’s plus-one at an ADL dinner in November.) Meanwhile, a CBS News insider tells me that the 60 Minutes producers are standing by their reporting. And, of course, the Ellison-RedBird deal for Paramount is expected to close next quarter.
  • Finally…: If you haven’t already, I strongly encourage you to read my partner Peter Hamby’s excellent piece on Karen Bass and the politics of the Los Angeles fires, with cameos from Ari Emanuel and Jay Sures. Peter and I delve into that very topic on today’s episode of The Powers That Be. [Listen here]
And now, to the main event…
Kingdom Kutler

Kingdom Kutler

Rebecca Kutler, Jeff Zucker’s onetime heir apparent at CNN, is now the big boss at MSNBC, where she’ll lead the company into the SpinCo wilderness—managing talent, decline, and anxieties along the way. And yet, she’s not only the best person for the job, but perhaps the only one who can do it.
Dylan Byers Dylan Byers
Three years ago, before the collapse of CNN—before Jeff Zucker’s trauma-inducing defenestration, David Zaslav’s ruthless debt-reduction exercises, and Chris Licht’s reign of terror; before the dumbfounding programming forfeitures and precipitous ratings declines; and before Mark Thompson set out to transform the business into a digital juggernaut (any day now, Mark)—the heir apparent to take over the once-formidable cable news network was a little-known, then-42-year-old company veteran named Rebecca Kutler. At the time, the amiable and well-liked Kutler was overseeing programming for the network’s ill-fated streaming science experiment, CNN+. Kutler’s eventual ascension may have been apparent only to Zucker and his inner circle, but as one member of that council told me, “Rebecca was the succession plan.” A young show producer in the Jim Walton era, Kutler rose as an executive producer under Zucker and eventually took on oversight of content development and contributor recruitment, launching several new programs along the way. Most notably, Kutler exhibited the same programming creativity and competitive instincts that defined Zucker’s own golden age of TV news. Said another Zucker confidant, “Jeff had plans for her; he was setting her up to have a big role.” Alas, life is prone to twists of fate. Shortly after Licht took over CNN, he traveled to Washington, D.C., and met with Kutler to discuss her future at the network. The two initially envisioned an elevated role for Kutler with a broad mandate that, among other things, would provide direction for the network at a time when it felt rudderless. Several days later, however, Licht called Kutler and, instead, offered her a significantly smaller role than the one they’d discussed. Whether Licht reneged out of insecurity, suspicion of her Zucker proximity, or a simple change of heart is anyone’s guess. In any event, Kutler tendered her resignation. Two months later, Kutler took her talents across town to MSNBC, where she was named S.V.P. of content strategy. The title belied Kutler’s true and almost immediate influence at the network, which began with oversight of streaming and Jen Psaki’s burgeoning fiefdom, and expanded to include digital, audio, films, dayside programming, and the network’s live events business. To the extent that innovation could still happen at a declining linear network freighted with key man risk, it occurred on Kutler’s watch. Meanwhile, her boss, Rashida Jones, kept the key man (Joe) and women (Rachel, Mika, Nicolle) happy, capitalized on CNN’s retreat in primetime, notched some ratings wins, weathered some P.R. storms (the Ronna mutiny), and hit the speaker circuit. Finally, this week—as had long been anticipated—Mark Lazarus, the NBCUniversal Media Group chairman and prospective C.E.O. of Comcast’s soon-to-be-spun-off cable portfolio, a.k.a. SpinCo, announced that Jones was stepping down as MSNBC president and that Kutler would take over as interim leader. There were genuine tears at the meeting—from Rashida, Chris Jansing, Stephanie Ruhle, etcetera—and a little too much emphasis on the idea that this had been Rashida’s decision alone, and one she’d only arrived at last week. (As I reported in December, this was a conscious uncoupling. There’s no indication yet where Rashida will end up, though she could probably secure a soft landing as an advisor to a Theo Kyriakou type.) Meanwhile, Kutler very judiciously sought to keep the attention on her predecessor: “Today is really about honoring Rashida,” she said.

The Reign of Kutler

By that point, of course, most MSNBC insiders had already turned their attention toward their new leader. In truth, Kutler’s “interim” title is itself… interim. Presumably seeing what Zucker saw, Lazarus has expressed a great deal of confidence in Kutler, and is almost certain to install her in the position permanently. “She has my backing to make whatever decisions she thinks helps us in coordination with the rest of you, the leadership,” Lazarus told MSNBC staff on Tuesday, “and I’m very confident that we have a plan to follow our mission as it has gone on to date, and we’ll be able to advance who we are, and advance our business in our new company.” Of course, in the grand scheme of things, Kutler’s appointment doesn’t change anything about the long-term trajectory of MSNBC as it ventures beyond the borders of the Comcast/NBCUniversal empire and into the wilderness. Lazarus has argued that this new, well-capitalized, and mostly debt-free cable company will allow MSNBC to leverage its profits and pursue growth opportunities, which will be true for a few years. But as I noted back in November, SpinCo’s real fate is likely to involve an eventual sale to private equity, which would resize the declining assets, cut budgets, and manage the business for cash flow. In the meantime, however, Lazarus appears to be putting the network on the strongest footing possible. Kutler’s ascension signals real programming ambition at a time when most broadcast and cable networks are simply managing decline. In the coming weeks, Kutler will hire a new head of newsgathering and head of talent and, I’m told, pursue high-profile talent acquisitions. Meanwhile, Maddow, who’s a few months into her reduced $25 million, one-night-a-week deal, has announced that she’ll return to the network five nights a week for the first 100 days of the new Trump administration. This reunion tour might presumably be extended, depending on how much she buoys the network’s sagging ratings. In any case, while the network says the low-rated Alex Wagner will return to the 9 p.m. hour after April 30, few inside 30 Rock believe that will happen. Told the news of Kutler’s appointment, one industry veteran said, “MSNBC is interesting again.” Not necessarily, but the news will certainly assuage the many (believe me) MSNBC insiders who are fearful about what the SpinCo move—and the broader decline of the industry, generally—means for their futures, and who have spent the past three months wondering aloud whether they should leave the network. Meanwhile, Kutler has her work cut out for her. MSNBC has lost roughly half of its total audience since Trump’s reelection, and two-thirds of the demo audience in primetime. And if any truth is self-evident in cable news, it’s a lot easier to be a wunderkind than it is to actually be in charge.
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