Welcome back to The Varsity, my twice-weekly private email on all the machinations of the sports media industry. Today, I’m coming at you from a snowy Washington, D.C. I’ve always loved how the whole town shuts down every time it snows a couple of inches. Northeasterners deride us for this wimpy behavior, but I still enjoy the snow days—especially since Marchand has been shoveling my driveway since before dawn. ( Andrew, you better be using an eco-friendly deicer…!)
🎧 CFP’s billion-dollar blitz: CFP executive director Rich Clark was extremely forthcoming about the expanded college football playoffs on the latest episode of The Varsity podcast. He offered a privileged view into the Sugar Bowl rescheduling, the dynamics with the NFL, and the profoundly complex logistics of staging a first-of-its-kind event across conferences, markets, and networks. On Wednesday, my Puck partner Eriq Gardner will join me for a deep dive into the Disney-Fubo merger, which was just announced this morning. [ Listen Here]
Also, congratulations to Paige Leskin for winning the inaugural season of Puck’s fantasy football league. Paige defeated the Demure Girlbosses (the team helmed by Ali Hattamer and Julia Baldyga) in the championship game. My team, the Grinfuckers (co-managed with Phil Roth), finished fifth. Forward this email to Dylan Byers to ask him how his NeueHouse Chargers fared…
Now, on to business…
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The Brady Meter: Week 18
Buccaneers 27, Saints 19
Grade: C+
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Fox’s D.C. affiliate actually carried the Commanders’ last-second win over the Trey Lance-led Cowboys in Dallas, so I wasn’t able to watch the GOAT yesterday. The Brady Meter’s network of contributors, however, signaled that the $37.5 million man showed continued improvement yesterday, offering insightful notes about clock management, among other on-field issues in Tampa Bay’s victory over the Saints. More astonishing, Brady even revealed some of his profoundly submerged personality. Among other memorable moments, he audibly winced after one Baker Mayfield bout of indecision—there seems to be little love lost between the seven-time Super Bowl champ and his journeyman-ish successor in Tampa—and manifested some real fealty to his former target Mike Evans, who crossed 1,000 receiving yards for the 11th consecutive season on the final drive, eclipsing Jerry Rice’s record. Brady doesn’t quite seem to be in playoff shape yet, but he’ll be in Philadelphia on Sunday afternoon for the Packers-Eagles, nonetheless.
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- The Disney-Fubo alliance: Today’s news that Disney cut a deal to merge its Hulu+Live TV with Fubo—and cease all litigation between the parties—makes it virtually certain that Venu will launch at some point this spring, an important development given that Fubo’s antitrust suit seemed to be making significant headway in the courts. Technically speaking, Venu could be up and running tomorrow if it wanted. LightShed Partners analyst Rich Greenfield predicted in a report released this afternoon that Venu would launch before the Super Bowl and end the year with 1.5 million subscribers.It’s possible that Venu won’t have a marketing plan in place for the Super Bowl and will therefore pick another big event—like the NBA playoffs in April, airing on both ESPN and Warner Bros. Discovery networks—to launch in the market. (CBS, which is not part of Venu, carries the Final Four this year.) But there’s still plenty of time to get in front of consumers with new messaging. The Disney-Fubo deal is expected to close in the next 12 to 18 months. Together, Hulu+Live TV and Fubo have around 6 million subscribers, putting the combination just behind YouTube TV in total users among vMVPDs. Disney will own 70 percent of the new venture and control the board.
ESPN officials have been transparent that their multipronged streaming strategy—Venu, Flagship, and now this Fubo merger—is calculated to offset cord-cutting losses by offering consumers a plethora of options at various price points, essentially flooding the zone without completely disrupting itself. Of course, direct-to-consumer businesses will not bring in nearly as much revenue as ESPN’s traditional pay TV channels—which explains why legacy media companies have been gingerly proceeding with this steady, all of the above approach. Peter Kafka offered this analysis of the deal: “It’s a reminder that Disney, which is launching its own standalone ESPN streaming service this fall, isn’t fully confident about that service’s prospects. That’s why it wanted to be in Venu.”
- The NFL-CFP dance: Months ago, Rich Clark, the director of the College Football Playoff, flew to New York for a meeting with Roger Goodell to discuss the expanded tournament’s schedule, which nonetheless went head-to-head with two NFL games on December 21. The reaction from irritated fans—and an irate Tony Kornheiser, who called it “football-on-football crime,” was pretty loud. During an appearance on the Varsity podcast yesterday, a somewhat chastened Clark told me that the CFP committee would look to avoid those matchups in the future: “This is another thing that we’re going to need to look at because, obviously, the NFL is just supreme when it comes to sporting events and viewership, and we want to find where the best win-win solution is, here. We want to see what’s the best way that we can adjust to make it so that viewers can see all that they want and not have to miss that NFL game—or more likely, miss one of our games.”TNT carried two CFP games (SMU–Penn State and Clemson-Texas) against stiff NFL competition on broadcast TV (Texans-Chiefs on NBC and Steelers-Ravens on Fox). It was no surprise that those contests, both of which happened to be uneven, ended up as the two least viewed CFP games this season. SMU–Penn State averaged 6.4 million viewers compared to the Texans-Chiefs’ 15.5 million; Clemson-Texas had 8.6 million compared to the Steelers-Ravens’ 15.4 million.
- What to expect from CFP’s second year: The idea of staging the CFP’s first-round games on college campuses was a huge hit, drawing packed crowds and creating an electric atmosphere, despite some downright arctic temperatures. But Clark suggested it’s unlikely that CFP’s quarterfinal games will also be hosted at college stadiums, citing weather concerns and the fact that students likely won’t be on campus deep into the winter recess. “The bowl games really are part of college tradition,” he said. “The commissioners are going to have to weigh the pros and cons. … Personally, I’m a big fan of having the quarters and the semis in the bowls.”There’s also been some pressure to change the CFP seeding, which proved unfair to teams that actually won their conference championship games this year. The Oregon Ducks, for example, would have been better off losing the Big Ten championship game, as Penn State did, than forcing a rematch with revenge-thirsty Ohio State on a neutral site. For its part, Penn State earned a date with underdog Boise State. “I’m certain that the commissioners will have a discussion about this to see really what the best way is for us to go from the ranking to the seeding,” Clark said. “Honoring conference champions is still really important to us.”
- A Netflix-UFC prediction: One sports media prediction that has received a lot of oxygen in the early days of 2025 posits that Netflix will pick up one of the UFC rights packages when they hit the market at the end of the year. The move to split UFC rights with another media company—almost certainly ESPN—would make sense for everyone.
UFC has been a big subscription driver for ESPN+, and Bristol will almost certainly want to recommit to the league as it rolls out Flagship (and Venu… and Hulu+Live TV and Fubo…). At the moment, ESPN pays around $450 million per year for UFC rights, but it’s become clear that the organization is seeking much more next time around. Netflix, which is increasingly wading into live sports, already has a relationship with UFC parentco TKO. In fact, Netflix’s $5 billion deal with TKO for WWE Raw kicks off tonight in Los Angeles at Intuit Dome. (I stayed in D.C., but my Puck partners Matt Belloni and Dylan Byers will be there to absorb all the dropkicks and piledrivers…). The top brass from both TKO (Ari, Shapiro, etcetera) and Netflix (Ted, Bela…) will be at the arena tonight. ESPN’s exclusive negotiating window runs until April, so the two sides can’t engage in formal talks until then.
- Nantz’s 500th: Congrats to Jim Nantz, who will call his 500th NFL game for CBS Sports this weekend in Buffalo. Nantz is believed to be CBS’s first play-by-play guy to hit the 500-game mark for the NFL. (Pat Summerall called more than 500 games at CBS, but he started as a game analyst.) Nantz, of course, hosted the network’s pregame show, The NFL Today, from 1998 to 2003 before becoming its top play-by-play announcer the following year. His first game in the booth, however, dates all the way back to 1988, when he called a Bucs-Colts game with Pat Haden. During his tenure in the booth, Nantz has been paired with Pat, Ken Stabler, Tim Brant, Hank Stram, Dan Fouts, Randy Cross, Phil Simms, and Tony Romo. He shared a booth with Boomer Esiason for one game in 2020. And Bill Cowher joined for one game as part of a three-man booth with Simms in 2013.
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The showdown between MSG Networks and Altice is leaving fans of the streaking Knicks out of luck and Jim Dolan running out of options. LightShed Partners’ Brandon Ross illuminates the issues and explains how an MSG Networks bankruptcy could play out, including a potential merger with YES.
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New York has always been an oversaturated market for regional sports networks—MSG, SNY, YES, etcetera—a consequence of the fact that most of its pro teams are owned individually. The Tsai family owns the Nets, Steve Cohen runs the Mets, the Steinbrenners control the Yankees, and Jon Ledecky has the Islanders. The one mammoth exception, of course, is Jim Dolan, who inherited the Knicks and Rangers, whose games populate his own MSG Network. Dolan, who is hardly a stranger to litigation and confrontation, is now leading MSG into an existential battle, all while his Knicks are enjoying their best season in a quarter-century.
Altice, the deeply troubled cable distributor, has dropped MSG Networks from its Optimum-branded New York system—despite (or, cynically, on account of) the Knicks’ success. Meanwhile, some influential analysts believe that New York, previously the last stable R.S.N. market, is ripe for consolidation.
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MSG, after all, relies disproportionately on Altice, which accounts for about 33 percent of MSG Networks’ distribution revenue, per Guggenheim. A lot hangs on whether MSG Networks files for bankruptcy, as predicted by analysts from both Guggenheim and LightShed Partners. MSG Networks’ dispute with Altice is not your run-of-the-mill cable carriage beef. For starters, there’s no end in sight. The pay TV market is radically different than it was 13 years ago, when Time Warner Cable kept MSG Networks off of its systems for a month, only to be pressured to cut a deal after Jeremy Lin caught fire and led the Knicks on a six-game winning streak.
I called LightShed Partners’ Brandon Ross to get a sense of where things might be headed. He reiterated that Altice and MSG Networks are nowhere near an agreement, and he doubts the two will be able to find a middle ground. Altice’s latest offer, which puts MSG on a tier that carries a $55 surcharge, seems entirely unacceptable to Dolan, especially since it would trigger most-favored-nation clauses that give other distributors rights to the same terms. (MSG Networks’ deal with Charter, for example, is up at the end of this year.) “It would just not be a profitable business,” Ross said. “We’re at the point where something has to change.”
Dolan certainly doesn’t want to take MSG Networks into bankruptcy, Ross told me. But without an Altice deal, Ross doesn’t see a scenario where MSG Networks will be able to make its debt payments. “If you can’t make your interest payments, generally you’re just forced into bankruptcy, which would mean that the banks would take control of the asset,” Ross said. (While Sphere Entertainment owns MSG Networks, it carries its own capital structure and has its own debt consequences, as my partner Bill Cohan recently noted.)
It’s hard to predict what would happen in a bankruptcy, but Ross suggested that creditors would work with MSG Sports to lower license fee payments, thereby freeing the R.S.N. to merge with YES Network, which holds the rights to the Yankees and crosstown rival Nets. Ross’s rationale is influenced by the fact that a bankruptcy court allowed Diamond Sports Group, after 20 months in Chapter 11, to reject some money-losing contracts while keeping others. “This is an R.S.N. issue,” Ross said. “This is not the first R.S.N. to get into these problems. But some of the market dynamics in New York allowed this to last longer.”
MSG carries one of the highest costs of all R.S.N.s in the country, Ross said, due to the fact that both Cablevision—the former vessel of Jim’s father Charles Dolan’s generational wealth—and Verizon Fios competed bitterly for video subscribers in New York. “They were battling for broadband subscribers, so they would never drop content, because the value of the subscriber was too high in this broadband battle that they were having,” Ross said. “That competitive dynamic pushed the prices up. Now, the video bundle isn’t dragging along broadband. We’re in a totally different era.”
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On R.S.N.s and bankruptcies: “So at what point do all of the so-called sports media experts who predicted the ultimate demise of the Diamond Sports Group R.S.N.s sit down at a table for a dinner of crow and dessert of humble pie?” —A former R.S.N. executive
On Netflix’s NFL numbers: “Everyone dancing around the fact that viewership for Netflix’s NFL games was actually down has been extremely funny. I’m excited to see how they present the WWE numbers, and whether those will be just internal or tracked by Nielsen.” —A brand strategist
On college basketball TV deals: “I noticed that Notre Dame-UNC men’s hoops was on CBS today. Any background on that? Since ESPN got all the ACC rights, I can’t remember ACC games airing on CBS. Will CBS get more ACC content (football or hoops) via sublicense as part of ESPN’s opting into the deal and the ACC’s desire for increased exposure.” —A Varsity subscriber
[Ed. note: CBS renewed a sublicense deal with ESPN last year that allows it to carry ACC and Big 12 basketball games on CBS, CBS Sports Network, and Paramount+. This is the first year of the new deal.]
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Puck sports correspondent John Ourand and a rotating cast of industry insiders take you inside the executive suites and owners boxes where the decisions that shape the entire sports business are made. You’ll hear interviews with players, network execs, and everyone in between. The Varsity is an extension of John’s private email for Puck by the same name. New episodes publish every Wednesday and Sunday.
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Ace media reporter Dylan Byers lets readers into his notebook as he reports on the biggest stories (and egos) in the industry.
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