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Greetings from Los Angeles and welcome back to In the Room. The new ESPN app is
finally here, and just in time for the U.S. Open. (I’ll be in Flushing Meadows for the Finals. If you’re there, let’s talk shop over a caviar-topped chicken nugget.) In addition to my partner John Ourand’s stellar coverage of the app rollout, this essay from The Ringer’s Bryan Curtis rightly credits ESPN chief Jimmy Pitaro for keeping his eye on the future through years of internal turmoil and controversy at the network. In tonight’s issue, news and notes on CBS News’s fuzzy financials, the high art
of adjusted EBITDA calculation, and Paramount’s plans for rightsizing the House of Cronkite.
🍸 Plus, on the latest edition of The Grill Room, Julia Alexander and I assessed ESPN’s long-awaited “super app,” and the network’s bid to remain the central hub for sports fans in a post-linear, and increasingly
crowded, landscape. We also touched on Fox’s new streaming gambit, Fox One, and what these parallel moves reveal about the shifting future of sports media. Follow The Grill Room on Apple, Spotify, or
wherever you prefer to listen.
Mentioned in this issue: David Ellison, Jeff Shell, Gerry Cardinale, Shari Redstone, Bari Weiss, Gayle King, Taylor Sheridan, Bob Iger, Lachlan Murdoch, Chris Wallace,
Andrea Mitchell, and many, many more…
Let’s get started…
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- An
NBC News coda: As you know, I spent a fair amount of time earlier this week commiserating with NBCUniversal and Versant sources over MSNBC’s dismal rebrand, and assessing the future prospects of that business as it navigates the late-stage cable wilderness. But along the way, a few sources called attention to the effects that this conscious uncoupling will have
on the other party in the split: NBC News. For three decades, the NBC News brand has really been a three-headed hydra extending across both MSNBC and CNBC, affording the network and its talent the kind of reach and influence that its rivals at ABC and CBS could only envy. While Jon Karl and Major Garrett scrambled to get their six-minute packages on the nightly newscast, Andrea Mitchell and Chuck Todd
were spending hours on the air every day, and even hosted their own shows.
After the spin, NBC News will return to a broadcast news network in the most traditional sense. From Comcast’s perspective, that’s great: They’re much happier to be managing the Today show and a flat or declining asset without having to operate cable. But down on 30 Rock’s third floor, it’s cause for quite a bit of soul-searching and career reconsiderations. NBC News Group
chairman Cesar Conde will soon oversee a significantly diminished business that, for now, remains overpopulated with seven-figure executives. Obviously, that’s unsustainable given how small their footprint has become. - Chris Wallace to the C-suite: The Times has revealed that
veteran Fox and CNN newsman Chris Wallace has quietly joined Gerry Cardinale’s RedBird as a senior advisor for news and investments. “At this moment in the evolution of the news business, I think a place in the C-suite is more interesting, and even more important, than being in front of a camera,” Wallace told the Times, noting his fascination with private equity terms like “MOIC.” Wallace, who isn’t actually in the “C-suite” despite acing his
new vocabulary test, says his input on CBS News is “T.B.D.,” and that he’s as likely to advise on Gerry’s other media assets like The Telegraph and Front Office Sports. Respectfully, Wallace has no expertise whatsoever in that arena, and the only rationale for bringing him in-house is to have him advise on CBS. Indeed, this feels like a vanity play for both sides. But good for Chris! It sounds like a cushy gig.
- Also, hilariously… The Wall
Street Journal is hiring a talent coach to help journalists become better on social media. (Hat tip to the premier job board analyst Emily Sundberg for this one.)
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And now, here’s Julia with a quick review of the new streaming services…
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| Julia Alexander
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- ESPN vs. Fox
One split screen: From the moment I opened ESPN’s new, premium streaming service and Fox One’s more bare-bones version—both of which came out yesterday—I could recognize the opposing digital strategies of Bob Iger and Lachlan Murdoch. From a user perspective, the main difference is that the ESPN app feels designed to be interacted with at all times. Using the PGA Tour Championship for my test drive, I found a customizable multiscreen
feature, which allows you to view three different Tour feeds, plus a show of your choice (I went with First Take, but I imagine you could add other live games if they were airing). That’s all pretty standard fare in the YouTube TV era, but things got interesting when I clicked on the main feed and hovered over the interactive elements. Statistics for Tour players conveniently appeared, and live betting odds popped up on the right, alongside a shopping portal and an opportunity to
revisit missed highlights.
In comparison, Fox One was relatively clunky to navigate. But that almost felt like a feature, not a bug. After opening the app and selecting my interests, the typical streaming interface appeared: rows upon rows upon rows. Some were dedicated to live news and specific topics, while others were focused on sports (with options for replays and multiview). In short, it felt less curated and more cobbled together.
Of course, unlike ESPN,
Fox’s goal isn’t to squeeze more out of its subscriber base, but rather to catch anyone interested in watching the NFL on a Sunday who happens to be away from a television. It’s a smart, relatively low-cost, low-effort simulcast feed that won’t lose much money if no one ends up paying for it, but can bring in supplementary revenue while executives determine how much runway they have before cable falls off a cliff.
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News and notes on Paramount-adjusted EBITDA.
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In recent days, as Skydance C.E.O. David Ellison and his consigliere
Jeff Shell assumed control of Paramount and embarked on their bicoastal press tour, I’ve devoted considerable attention to the new management team’s plans for CBS News—an inarguably marginal piece of their $17.5 billion business, but one that also inarguably punches above its weight in terms of the mishegas it creates for its
ownership and management. As many media executives are fond of saying to one another, and occasionally to me, the news business is an alluring but sticky wicket—5 percent of my business and 95 percent of my problems, as the saying goes. Shari Redstone, for her part, recently attested as much in the pages of
The New York Times. As I have noted, Ellison didn’t buy Paramount for CBS News. He and Shell view it as a significant cost burden, and would probably offload it if they could. Alas, it came with the package, and there was no way to get Paramount Pictures, the Taylor Sheridan-verse, and Sunday AFC games without it. So now, while paying customary lip service to the
news division’s legacy—a day-one visit to the newsroom, paeans to Cronkite, etcetera—Ellison and Shell will embark on a plan to rightsize the business by reducing talent salaries, cutting operational costs, and, yes, laying off some staff, all in the interest of reducing that burden. Just how much of a burden is CBS News? Earlier this week, I reported that the division was losing
$50 million a year, according to two sources with knowledge of the company’s finances. A Paramount spokesperson later told me that “the figure is inaccurate and, in fact, the division is currently profitable”—a discrepancy that led to a lot of public confusion about the division’s financial health and media reports about the conflicting accounts. (Remember what I said about mishegas?) Anyway, I subsequently went back to my sources to get a better appreciation for the nuances of the
numbers, and discovered that I was indeed a bit off: The annual losses are closer to around $35 million. The royal road to this number is instructive and relevant and involves some pencil-stroking and adjusted EBITDA calculations. Yes, CBS News is considered profitable, as the spokesperson insisted, according to Paramount’s traditional internal accounting—but only through an internal adjustment
that apportions some $50 million in revenue from retransmission fees to the news division. A year ago, CBS News was profitable with or without that revenue allocation. This year, however, I’m reliably told that advertising revenue is on pace to decline by more than $50 million, which would bring profits to a number that scratches the very low eight figures, but only with
that retrans fee cushion. And yet, the new administration may not be inclined to generously cover over the business unit’s challenges with the application of that $50 million retransmission placebo. The retrans business, as the new management team knows, is buoyed by sports rights and other high-value programming. That high-value programming may include 60 Minutes, but almost certainly does not include the news division’s perennially third-place morning and evening shows. I’ve spent some time in the barrel over this, but the truth is that it’s immaterial whether CBS News is going to cost Skydance $50 million or $35 million a year, or turn a slight profit only through spreadsheet love from another business unit. The trend lines here are moving in the wrong direction, and fast, and Hollywood economics won’t save anyone—a fact that the new Skydance team ostensibly
understands. Last month, of course, Skydance approved the cancellation of The Late Show with Stephen Colbert on the grounds that it was losing $40 million a year. Critics of the decision have argued that this accounting overlooks the retrans allocation, which may indeed be the case. But from the perspective of the front office, the same logic that applies to news also comes into play here: Programs like The Late Show aren’t meaningful drivers of retrans fees and their
existences shouldn’t be justified by them. So what’s next? The new management team may strike a deal with Bari Weiss, or not. They may ask Gayle King to take a pay cut, or politely show her the door. And they will almost certainly undo the previous regime’s imbecilic decision to install John Dickerson and Maurice DuBois at Evening News. But one thing is certain: They will cut costs.
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A professional-grade rundown on the business of sports from John Ourand, the industry’s preeminent journalist, covering the
leagues, players, agencies, media deals, and the egos fueling it all.
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Puck founding partner Matt Belloni takes you inside the business of Hollywood, using exclusive reporting and insight to explain
the backstories on everything from Marvel movies to the streaming wars.
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