 |
|
Good evening, and greetings from New York.
|
|
I’m in town this week for a gauntlet of source check-ins, off-the-record meetings with executives, and, most importantly, Puck’s 2nd anniversary party. It’s hard to believe it’s been two years since we launched this enterprise (and, coincidentally, two years since my first day on the job).
It’s also inspiring to look back on the full body of genre-defining work we’ve put up in that time: Matt’s peerless Hollywood reportage (and Julia Alexander’s peerless Hollywood insights); Lauren’s instantly indispensable fashion industry coverage; Teddy on S.B.F.; Bill on Elon; Julia Ioffe on Putin (of course)—the list goes on, and on, and on. It feels like we’ve already accomplished so much.
I also know we’re only just starting to even envision our full potential. So, if you’re not subscribing to the full breadth of Puck’s offerings, I highly recommend adding a few more to your inbox; subscribing to our daily podcast, The Powers That Be; and, for the true superfans, making The Backstory, from co-founder Jon Kelly, your new Saturday morning ritual.
In today’s edition of In The Room, a deep dive into the fallout from Bob Iger and Chris Winfrey’s Disney-Charter deal, which some have interpreted—incorrectly, I think—as a sign of linear television’s endurance and a rebuke to the cable bundle Cassandras. In fact, this eleventh-hour crisis-aversion measure was really just emergency room triage, an effort to prolong the status quo a few cycles longer, so as to let it die with a whimper rather than a bang. Plus, news and notes on CNN in the Mark Thompson era, which is already quietly underway.
|
|
|
| I arrived in New York this week at a palpably electric moment. My plane touched down in a rainstorm just hours before Aaron Rodgers and The Jets were set to take the field across the Hudson river in the Meadowlands, and on ESPN’s revered national stage, Monday Night Football. The Jets season opener against the Bills was the most highly anticipated game of the early NFL season: Rodgers’ decision to don the Gotham green had become a national A1 storyline, fueled in no small part by a relentless and unforgiving New York media market, a particularly well-executed season of HBO’s Hard Knocks, and our dual national obsessions: football and redemption.
The NFL always returns to America with force, restoring structure to the weekly schedule and some semblance of a shared narrative to an increasingly polarized, compartmentalized and nicheified nation. But even by those standards this Monday night game seemed weighted with a unique and profound significance.
Bob Iger and Jimmy Pitaro had, of course, come to a similar conclusion. Earlier in the day, Disney announced that it had reached a deal with Charter to restore ESPN to the homes of the nearly 15 million Spectrum subscribers, many of them based here in New York, who had gone more than a week without access to college football and the U.S. Open, among other sporting events. And they were rewarded for their efforts: the dramatic rollercoaster of a game, which began with Rodgers’ season-ending Achilles injury and ended with Xavier Gipson’s implausible overtime walk-off punt return, was the most-watched Monday Night Football broadcast in ESPN history, averaging 22.6 million viewers across Disney’s myriad platforms.
The Disney-Charter resolution—which Iger, Pitaro and Charter C.E.O. Chris Winfrey reached on Monday morning, after a week’s worth of tense back-and-forth negotiations—has been interpreted by some analysts as a sign of linear television’s endurance, and a rebuke to the Cassandras who saw it not as a mere carriage dispute but rather as a potential watershed moment for the decline of the cable bundle business model. Once you dig into the terms of the deal, however, it becomes clear that this eleventh-hour crisis aversion measure was anything but standard. In fact, this was emergency room triage.
In order to keep ESPN on the air, Disney agreed, among other things, to let Charter stop distributing many of its lesser-watched channels: Freeform, Disney Jr., FXX, etcetera—a concession Disney never would have agreed to in previous negotiations. Indeed, those channels had seemed destined to live on in the background, cluttering up your channel guide until cable disappeared. Now, Disney has effectively signed their death certificate: fairness clauses (MFNs) will enable other providers to drop these channels as well, while making them all the more likely to seek similar arrangements with other media companies.
“This is the moment that everyone has long predicted,” one veteran media executive said, “the beginning of a wildfire that burns through the pay TV ecosystem and takes down all the weak, sick, niche networks and only leaves those still with enough corporate leverage to survive.”
In essence, Disney is acknowledging that almost every non-ESPN channel in the Disney linear portfolio is expendable. Iger had signaled as much during his infamous Sun Valley interview, when he acknowledged that such channels may no longer be core to Disney. He sought to cushion that blow by saying that some of the content these channels created was core to the business, and may live on at Disney+. And, sure, a few of the shows may live on, much the way the Self and Glamour live on at Condé Nast in digital-only format. But most of these little-watched shows will simply shutter, and those that do live on will only do so in a different theater of irrelevance.
At the same time, Disney agreed to make Disney+, ESPN+ and, eventually, ESPN’s flagship streaming product available to all new Spectrum premium subscribers, for no additional cost. The arrangement seems to blur the lines between linear and streaming, and suggests a third way for cable loyalists to gain access to streaming. But as media analyst Rich Greenfield notes, this isn’t guaranteed to slow the pace of cord-cutting over the long term, since Charter will almost certainly have to raise rates to offset the increased cost of the Disney deal. And if this hybrid arrangement becomes the industry standard, Greenfield notes, “the bundle is going to get very expensive in the next few years.” As always, there are no great answers to the current predicament.
Indeed, this week lays bare what the aforementioned media executive described, insightfully, as the confoundingly Manichean nature of the pay TV ecosystem right now. Live sports—football games, really—are breaking ratings records; even during the Spectrum blackout, ESPN’s Texas-Alabama game averaged 8.8 million viewers on a Saturday night, making it the most-watched regular season college game in nearly a decade. At the same time, almost every other network has collapsed or is in free fall. Indeed, ESPN is arguably the only core asset in the Disney linear portfolio. In two years or so, it will also be on streaming. So yes, the linear ecosystem is very much dying—it’s just doing so with a whimper, rather than a bang. |
|
|
| Naturally, I never come to New York without making time for a few meetings with CNN sources. This time around, I’ve been taking the temperature on morale at Hudson Yards ahead of Mark Thompson’s highly anticipated arrival as chairman and C.E.O., on October 9. Of course, Thompson has already started the job incognito, reaching out to and meeting with members of the quadrumvirate interim leadership team and top talent almost immediately upon news of his appointment. The response has been overwhelmingly positive, fueled by the hope that his BBC bona fides will sharpen and mature the television programming—most notably the new primetime lineup—while his digital intuition proves as transformative for CNN’s digital operations as it did for the Times.
Befitting his reputation as “a serious person”—the phrase most often ascribed to him by former Times and BBC colleagues, and now CNNers, and without question the greatest compliment you can give anyone in this business—Thompson plans to keep an extremely low profile during his first months on the job. This notably contrasts with his predecessor, Chris Licht, who obsessed over his portrayal in the media (often more so than that of his own talent) from his earliest days in office, and agreed early on to grant access to the Times and, later, disastrously, to The Atlantic. I’m told Thompson is unlikely to give interviews or participate in any sort of media coverage until at least early 2024. Good on him.
Thompson will have his work cut out for him, of course. In addition to lifting CNN out of its ratings morass, articulating a clear editorial mission and envisioning and executing on an innovative digital strategy, he will also face the headwinds of a presidential election cycle in which, thanks to Trump, CNN is still seen as an adversarial force by a broad swath of the Republican base (so much for that rebranding effort).
Indeed, in a sign of the challenges ahead, CNN still has yet to secure a Republican presidential primary debate, the TV news equivalent of Monday Night Football, even as all three of the major broadcast networks—ABC, CBS and NBC (but not MSNBC)—are working to finalize their plans for debates in the early primary and caucus states.
In many ways, the enthusiasm for Thompson’s arrival couldn’t be more significant. And while he is indeed a “serious person,” whom Zaz yanked from retirement, one needs to look no further than the great Bob Iger to recall a familiar lesson of our recent media age: no one alone can solve the intractable problems presented by the inexorable decline of the cable bundle. But god love these guys for giving it a shot. |
|
|
|
| FOUR STORIES WE’RE TALKING ABOUT |
|
|
|
|
 |
|
|
|
Need help? Review our FAQs
page or contact
us for assistance. For brand partnerships, email ads@puck.news.
|
|
You received this email because you signed up to receive emails from Puck, or as part of your Puck account associated with . To stop receiving this newsletter and/or manage all your email preferences, click here.
|
|
Puck is published by Heat Media LLC. 227 W 17th St New York, NY 10011.
|
|
|
|