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Netflix’s ‘Seinfeld’ Strategy

Girls5Eva, a Tina Fey-produced comedy that struggled to break into the zeitgeist at Peacock, was the perfect target for Netflix as it down-shifts from high-budget originals to ad-friendly comfort food. It’s also evidence of a new and sophisticated audience retention tactic to turn network castoffs into global hits.

girls5eva
Girls5Eva is no longer on Peacock—but has been resuscitated for a third season at Netflix. Photo by: Heidi Gutman/Peacock
Julia Alexander
November 1, 2022

Sometime last summer, without any reporting at the time, Girls5Eva, the well-reviewed but semi-obscure comedy series from Tina Fey, was quietly canceled by NBCU’s Peacock. Despite a Rotten Tomatoes critics’ score of 98 percent, the show never quite broke into the wider zeitgeist. But luckily for the cast, and for its smitten critics, the show has been resuscitated for a third season at Netflix.