Obviously, the NFL has long-since supplanted baseball to become America’s national pastime. And media connoisseurs can rattle off several brag stats about the league’s domestic performance in their sleep: In 2023, the NFL was responsible for 93 of the top 100 telecasts; the NFL averages about 18 million viewers per game during the regular season—or about 5.5x as many as the MLB, NBA, and NHL, combined; and the NFL’s most recent rights’ negotiation netted $110 billion over 10 years, which still arguably undervalues the final fixture of American entertainment monoculture. Taylor Swift joining the fray last season was just icing on the cake.