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Nearly a decade after transforming F1 into a juggernaut, John Malone’s Liberty Media is looking to employ the same makeover on its newest multibillion-dollar portfolio toy, MotoGP.
Back in ye olde days of 2016, media impresario John Malone made one of the least appreciated masterstroke deals of his long and storied career. His Liberty Media, which was then run by Greg Maffei, acquired the commercial rights to Formula One, the cliquish racing competition that seemed to be run as some sort of multibillion-dollar boutique or European heirloom.
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