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Out of Fox to Give

Blue chip advertisers that long shunned Fox News (or at least its more crackpot-friendly time slots) are quietly coming back, leading the network to record-setting revenue. Is it the mainstreaming of Trump’s America, or an even broader cultural shift?

Lachlan Murdoch
What Lachlan said next was even more remarkable, though: Since the election in November, Fox News had seen “increased demand from existing blue chip advertisers as well as new clients coming to the network due to its record share of audience.” Photo: David Paul Morris/Bloomberg/Getty Images
Dylan Byers
February 8, 2025

Earlier this week, before heading to New Orleans for the Super Bowl, Fox Corp. chairman and C.E.O. Lachlan Murdoch kicked off the company’s earnings call by touting a record $781 million in EBITDA for the quarter, fueled by 20 percent growth in advertising revenue—a surge that Murdoch attributed to the presidential election and live sports. The future looked similarly bright: Fox had long ago sold out its inventory for Sunday’s Chiefs-Eagles game “with record pricing,” capping a postseason in which it had enjoyed its highest-ever pricing and demand for NFL games. None of this was surprising, of course; ever since Rupert sold his entertainment empire to Disney, Fox has practically become a live-programming pure play—and the strategy’s success has been evident from the company’s performance.