Architect of a Korean Streaming Invasion

Webtoon’s All of Us Are Dead is the fourth most watched international TV series of all time on Netflix.
Webtoon’s All of Us Are Dead is the fourth most watched international TV series of all time on Netflix. Credit: Netflix
Julia Alexander
May 30, 2023

It’s no secret that Netflix, the most global of the American streaming brands, is best positioned to ride out a prolonged writers’ strike. Over the past few years, the company has demonstrated the ability to turn its foreign series into U.S. hits. South Korean shows, in particular, have proven to be popular with American audiences—Squid Game needs no introduction. But even series like Attorney General Woo and All Of Us Are Dead have resonated in the U.S., while also exceeding expectations at home, which is Netflix’s barometer of success for international programs. If the WGA and the studios can’t resolve their differences in the next few months, expect to see more dubbed shows cropping up on the Netflix homepage.