Zucker’s Sir Charles Play

charles barkley
Barkley’s media aspirations have been the source of extraordinary fascination in recent months, since Warner Bros. Discovery effectively lost its NBA deal. Photo: Cliff Hawkins/Getty Images for The Match
John Ourand
September 27, 2024

When mega-famous athletes look to leverage their influence and credibility past their playing days, many inevitably follow a tried and true path: They find a business partner and form a production company. Peyton Manning, who launched Omaha Productions with Jamie Horowitz in 2020, recently received an investment from The Chernin Group valuing the company at more than $400 million following the success of shows like Quarterback. (Yes, that’s an insane valuation in this environment, but so it goes…)