Is Disney+ Ready to Become a Super App?

bob iger
Iger boasted about the potential synergies: When the company introduced more Hulu programming to Disney+, “we saw engagement increasing.” Photo: Jason Sean Weiss/BFA.com
Julia Alexander
August 6, 2025

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Among the biggest and least surprising news to emerge from today’s Disney earnings call was that Hulu—the final third of which was finally acquired from Comcast in June for about $9 billion—will be “fully integrated” into Disney+ in the fall of 2026. The combined platforms will have a total of just under 110 million domestic subscribers, pairing destination programming (Marvel, Star Wars, Pixar) with the lean-back library fare (Family Guy, Bob’s Burgers) that keeps people watching. ESPN, which is launching August 21, will also be accessible inside the app to users paying for the full bundle ($35.99/month with ads, or $44.99/month without them). For the first time, it’ll all be available under one roof.