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Late last week, Gerry Cardinale’s RedBird Capital announced that it had hired Financial Times journalist Matthew Garrahan as an operating partner in its news and entertainment division. At first glance, the appointment seemed like the latest in a string of unusual media-guy hires at the private equity firm. Years ago, Cardinale had partnered with former CNN president Jeff Zucker to create RedBird IMI, an investment vehicle in partnership with Emirati royal Sheikh Mansour. (RedBird and IMI supply 25 percent and 75 percent, respectively, for each investment.) Then came Jeff Shell, the defenestrated C.E.O. of NBCU who enjoyed a gap year at RedBird while Gerry worked with the Ellisons to acquire Paramount Global from Shari Redstone. Shell now serves as president of Paramount Skydance.