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Iger’s ‘Spulu’ Starter Marriage

It’s been a week since ESPN, Fox, and Warner Bros. Discovery announced their enigmatic three-headed sports skinny bundle. The industry is overwhelmed with questions, but one thing seems certain: this thing isn’t here to stay.

bob iger
This unnamed service may be ostensibly geared towards the never-cord consumer or the post-cord consumer or the cable-frustrated consumer, but it’s really an R&D lab for its proprietors, especially Bob Iger. Photo: Michael M. Santiago/Getty Images
Julia Alexander
February 14, 2024

One week ago, frenemies Bob Iger, David Zaslav and Lachlan Murdoch dropped a post-market-hours bomb in the form of their new partnership—a sports streamer that combined collective rights to games from all the major leagues, including the NFL, NBA, NHL, and MLB. The news seemed suspiciously timed to front-run Disney and Fox earnings calls, but everything else was utterly mysterious: what was this thing called, what would it cost, and who was really in charge? And, as I noted last week, which company was creating the underlying technology?