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Iger’s ‘Remember the Titans’ Moment

In a fairly candid set of remarks, Bob Iger laid out an expressly lucid vision for Flagship—not only the product, but also the true stakes of its mission.

bob iger
As Iger spoke of this generational pivot, he also emphasized that he isn’t going to ignore the old guys, noting that ESPN’s traditional linear channels (which remain profitable) will still be around. Photo: Drew Angerer/Getty Images
John Ourand
April 24, 2025

“Younger audiences today are gravitating to new platforms,” Bob Iger said from the stage Tuesday afternoon at SBJ’s annual World Congress of Sports conference in Nashville, slightly reframing a tectonic and still-ongoing behavioral shift as some sort of recent industry epiphany. “They like bite-size entertainment.”