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The inside story of how NBC and WBD negotiated with Fox to land Big East basketball. In the modern sports media business, one company’s “nice-to-have” content is another’s “need to have” package.
When NBC Sports president Rick Cordella became interested in picking up broadcast rights to the Big East conference, he didn’t actually ring up the conference. Instead, his first calls went to Fox Sports executives Mark Silverman and Jordan Bazant, who were running the process. WBD Sports’ Luis Silberwasser was right behind him on the phone log.
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