The NFL’s Premature Exhortations

NFL
Compared to the NBA’s recent $76 billion, 11-year arrangement, the NFL’s $110 million worth of deals over 11 years seems like it was signed during the Stone Age rather than 2021. Photo: Michael Owens/Getty Images
John Ourand
September 25, 2025

Join Puck to listen to this article

It’s common knowledge that broadcast executives have already started preparing to negotiate new NFL deals, even though the league’s contractual opt-out is technically still four years away. So a day after Roger Goodell told CNBC that the NFL could start renegotiating its media rights deals as early as next year, several executives signaled that they were ready to go. “Investors need certainty,” one of them told me.