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Hans Solo

With more games in more markets airing with more partners than ever before, the NFL is constantly seeking to maximize its rabid domestic audience while minting new fans abroad. Hans Schroeder, the league’s media distribution chief, explains how it’s all working, and where on earth there’s still room for growth.

Hans Schroeder
"There’s a lot of interest in the NFL, and we’re incredibly fortunate about the place and position and interest in our content. As we’ve seen over previous cycles, the more we can listen and be smarter about the landscape and potential opportunities, it’s going to let us have those conversations at the appropriate time, in the best way," says the NFL's E.V.P. Hans Schroeder. Photo: Bryan Bedder/Getty Images for Puck
John Ourand
October 30, 2025

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As the NFL’s media landscape shifts faster than ever—from its continued foray into streaming to its new stake in ESPN—few sports executives are juggling more change than Hans Schroeder, the NFL’s E.V.P. of media distribution. He’s steering the ship of the NFL’s domestic and international media rights—from billion-dollar broadcast deals to experimental (and uber-successful) partnerships with the likes of Netflix, Amazon, and YouTube.