In the first chapter of his new business and self-help-ish book—appropriately titled Just the Good Stuff: No-BS Secrets to Success (No Matter What Life Throws at You)—Jim VandeHei, the Axios and Politico co-founder, reveals that he recently acquired a tattoo on his right shoulder. It’s a seemingly unexpected corporeal modification for a Midwest-bred, D.C.-based media executive who typically favors the town’s drab and flareless sartorial style. The tattoo reads “Zotheka,” a Malawian term he first encountered during a mission trip to East Africa with his two sons, which translates to, “It is possible.” Zotheka “nails the animating spirit of my view on work, life, health, and the purpose of this book,” VandeHei writes. (It is also the name of his wife’s foundation, which provides mentorship and financial aid to the underprivileged.) “You might roll your eyes at this cheesy lens,” VandeHei continues, betraying some self-awareness, “but the mere fact that a middling dipshit like me could rise to the pinnacle of American journalism, then become C.E.O. of two highly successful media start-ups—and then persuade you to read this—shows that truly anything is possible.”