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There’s Something About Gary

NHL commissioner Gary Bettman is on a hot streak: the innovative 4 Nations Face-Off tournament in February, a new $7.7 billion media rights deal in Canada, and forthcoming sublicense negotiation. Here, he chats candidly about his travels through the platform realignment.

Gary Bettman sidney crosby
Gary Bettman, left, has been on an impressive run over the past few months, buoyed by the incredibly popular midseason 4 Nations Face-Off tournament and, in particular, his 12-year, $7.7 billion media rights deal with Rogers Communications. Photo: Bruce Bennett/Getty Images
John Ourand
April 7, 2025

Gary Bettman has been on an impressive run over the past few months, buoyed by the incredibly popular midseason 4 Nations Face-Off tournament and, in particular, his 12-year, $7.7 billion media rights deal with Rogers Communications. Bettman joined the Varsity podcast on Sunday for a wide-ranging discussion about the origins of the Rogers deal, what he learned from the success of 4 Nations, and the state of local media rights in the U.S. As always, these remarks have been edited for length and clarity.