ESPN’s Play for Worldwide Sports Streaming Domination

ESPN president Jimmy Pitaro.
ESPN president Jimmy Pitaro. Photo: Billie Weiss/Boston Red Sox/Getty Images
Julia Alexander
March 6, 2023

Live sports, perhaps the final frontier in streaming, remains in many ways the industry’s most significant challenge. In the past few years, it’s become clear that sports is the glue holding subscribers to the cable bundle, and a critical asset for streamers looking to grow. At the same time, though, sports rights are increasingly expensive, and packages are both fragmented and locked in long-term deals. Technical issues, like live video lag, are frustrating. And some platforms must manage the transition of sports to streaming without cannibalizing their linear businesses, which depend increasingly on these same sports rights.