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You’d be forgiven for still thinking of Fox Sports as a linear TV company, which it basically has been for the past 30 years. After all, Fox was the last broadcast network to embrace streaming—Fox One didn’t launch until August—and its executives have always been the business’s biggest supporters of the cable bundle. But Fox Sports C.E.O. Eric Shanks has tried to diversify his business in other ways—taking equity interests in the Big Ten Network, IndyCar, UFL, and Cosm, for instance—while his competitors spent billions sucking each other’s eyeballs out in the O.T.T. wars.
