Star Wars is at a pivotal juncture in its nearly half-century existence, as Disney pushes the franchise beyond its lucrative but poorly-received sequel film trilogy into a true omni-channel media property fueled by new shows on Disney+. Of course, that’s all easier said than done. Sure, Lucasfilm scored with The Mandalorian, its debut streaming spin-off that drove millions of initial subs when the platform launched in 2019. But the division has struggled to recapture the same level of excitement with subsequent efforts. Andor, the latest addition to the Star Wars live-action TV universe, is one of the least watched series so far, despite receiving the best reviews of any new Lucasfilm project in years.
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