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Iger’s Real Hulu Price Tag

Now that Disney is finally acquiring the final third of Hulu from Comcast, the overall valuation of the asset—and what Bob Iger ends up paying for it—may be less material than the investment required to maintain it.

What will Bob Iger pay Comcast for the remaining one-third of Hulu that Disney doesn’t already own?
What will Bob Iger pay Comcast for the remaining one-third of Hulu that Disney doesn’t already own? Photo: Valerie Macon/Getty Images
Julia Alexander
November 8, 2023

The quasi-news announcement last week that Disney will fully acquire Hulu—as has been obvious for months—has prompted far more consequential questions about the business. Foremost among them, of course, regards the price that Bob Iger will pay Comcast for the remaining one-third of the asset that Disney doesn’t already own. Surely, Hulu is worth more than the $27.5 billion floor valuation that both parties agreed to in 2019. But how much more?