Sports Media’s Three-Headed Monster

Lachlan Murdoch, David Zaslav, Bob Iger
Disney, Fox, and WBD are obviously performing their own sort of game theory here, and betting that pay TV distributors will continue to carry their channels, even if they are available as part of a streaming service. Photo-Illustration: Puck; Photos: Luke Hales/Drew Angerer/Phillip Faraone/Allen Berezovsky/Getty Images
John Ourand
February 8, 2024

A senior distribution executive emailed yesterday in a fit of apoplexy after learning about Disney, Fox, and Warner Bros. Discovery’s blockbuster deal to create a new, Hulu-esque, joint sports streaming service—a veritable cable-killer super-app that could entice cord-cutters and cord-hangers-on, alike. As was the case with just about everyone else, this executive was blindsided by the news. And, like many of his colleagues in the old TV business, he was mad as hell. “This will accelerate the linear bundle decline,” he wrote to me. “With the linear channels for the three partners included in the new platform, renewals of expiring distribution agreements will be D.O.A.”