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As the clock ticks on the NBA rights deals, and matching rights definitions are reimagined, a new consensus is emerging: WBD probably shouldn’t bid on a package that it really can no longer afford.
Okay, I know that a Manhattan jury just convicted the former president of the United States on 34 felony counts, but the sports media world continues to scrutinize every new tea leaf in another story of our time: the interminable and increasingly agonizing NBA rights auction. After all, this whole ordeal has been more suspenseful and heavily plotted than an episode of Perry Mason.
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