The Zaz Shocker & The Reinsdorf Mess

nba chicago bulls
The Chicago Sports Network launched in October and still hasn’t been able to work out a deal with Comcast, which means that Bulls and Blackhawks games haven’t aired on the area’s biggest cable system so far this season. Photo: Michael Reaves/Getty Images
John Ourand
December 10, 2024

Earlier today, the sports media business was aflutter with the news that Warner Bros. Discovery had just signed a two-year carriage deal with Comcast that essentially kept its carriage fee for TNT flat. It was a significant achievement for David Zaslav, who was able to essentially reconstitute the deal he struck with Charter three months ago. Indeed, the prevailing wisdom had been that Comcast was preparing to underbid WBD, which just lost its NBA rights package, partly to compensate for the $2.5 billion that NBCU will soon pay each year to air the league’s games. But also, it would do so just because it was an opportunity for Brian Roberts to pounce on a vulnerable competitor. Now, however, Zaz’s herky-jerk capital-optimization plan appears to be aging slightly more gracefully.