David Zaslav has spent the last year aggressively rebranding himself. A Patagonia-vested, GE-trained “cable cowboy,” brought up under the tutelage of “Neutron” Jack Welch and Bob Wright and John Malone, Zaslav has long focused on keeping costs low and content cheap—a strategy that coincidentally made him the highest-paid media executive in the business despite a portfolio of assets that many of his competitors privately describe as mediocre. But after engineering the deal of the decade and putting himself at the helm of a combined WarnerMedia-Discovery, with control over the illustrious HBO and Warner Bros., Zaslav has recast himself in a new light: The Hollywood Mogul, on a level with the likes of Bob Iger.