When Jeff Zucker announced plans to launch CNN+, the news channel’s forthcoming direct-to-consumer streaming service, he and his chief digital officer Andrew Morse characterized it as, in Morse’s words, “the most important launch for CNN since Ted Turner launched the network in June of 1980.” The statement, deemed hyperbolic in some circles, elicited some eye-rolling from industry insiders who know that linear television will remain CNN’s core business and primary focus for at least a few more years to come. During that time, CNN+ will likely be a home for what is essentially CNN bonus material, niche programming and some fliers, like a recently announced show built around Scott Galloway, the exhibitionist professor and entrepreneur.