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The Caitlinsanity Revolution Will Be Televised

The Sports Innovation Lab is staging a NewFront this week in order to help monetize (and infrastructure-ize) the massive growth in the women’s sports space.

caitlin clark
A growing pain has emerged: Women’s sports has gotten so popular, so fast, that some of the marketing efforts around it lack key infrastructure. Photo: Aaron J. Thornton/Getty Images
John Ourand
April 29, 2024

About a year ago, I visited with several senior bankers and private equity executives, all of whom suggested that the women’s sports space was part of their investment thesis. Sure, Caitlin Clark was in the middle of her first run to the national championship game, and helped set the first of many TV ratings records. And, yes, U.S. women’s soccer had already become arguably the most beloved national squad since the Dream Team.