Bloomberg’s Davos & Some Disney Dish

Mike Bloomberg and Justin Smith
Photo by Patrick McMullan via Getty Images
Dylan Byers
November 12, 2021

“We’re in the middle of a once-in-a-many-generation transition in the world order,” Justin Smith, the chief executive of Bloomberg Media, told me earlier this week. Smith, who joined Bloomberg nearly a decade ago with the general mandate to elevate its once-somnolent media business from a shiny, if unprofitable, shingle on its extraordinary, money-minting data terminal empire to something worthy of its founder’s namesake, has always been a lofty thinker. In his previous stops on the media carousel, he co-founded a series of consumer-facing Internet properties during Web 1.0; then he helped usher Quartz into the world, which simultaneously revived The Atlantic’s reputation in the process. When he arrived at Bloomberg, he took a series of bold swings, hiring big names such as Josh Topolsky, John Heilemann, and a pre-scandal Mark Halperin to make the brand younger and more fashionable.