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‘Baby Reindeer,’ ‘Fallout’ & Binge Game Theory

Two new hit shows help illustrate and challenge the emerging consensus about when streamers should, or should not, binge-release a show.

baby reindeer
Ever since Netflix patented the all-at-once binge model amid the House of Cards era, the format has obviously and profoundly changed how consumers engage. Photo: Ed Miller/Netflix/Courtesy of Everett Collection
Julia Alexander
May 1, 2024

Last week, while I was in London, I caught up with Netflix analyst Kasey Moore, who relayed an eye-popping fact: The recently released miniseries Baby Reindeer grew its viewership from 10.4 million hours viewed to nearly 53 million, or more than 400 percent from its first week to its second—one of the largest jumps in Netflix history.