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Silver Linings Playbook

A special live conversation with NBA commissioner Adam Silver about his new $76 billion rights deal and how A.I. will transform his business.

Adam Silver
"So if you have an arena with 18,000 people, arguably, it’s 18,000 different experiences. And I think that’s the ultimate goal, when you ask what’s coming with streaming, is to say, I want my own experience," says NBA commissioner Adam Silver. Photo: Bryan Bedder/Getty Images for Puck
John Ourand
October 16, 2025

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This morning, we welcomed NBA commissioner Adam Silver to our inaugural In the Arena event, where he articulated his vision of the future of media: one where A.I. is going to change the sports viewing experience in profound ways. Sure, older viewers will still gravitate to the lean-back experience, watching games in much the same way as they have for the past 50 years. But Silver and the NBA are leaning into technology, with betting, commerce, the use of multiple screens, etcetera.