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A Jurassic-Age Blockbuster Formula

With ‘Jurassic World: Rebirth,’ Universal once again proves that there’s more than one way for Hollywood to build a blockbuster franchise.

Jurassic World Movie
Despite a full cast swap, meh word of mouth, mixed-to-negative reviews, and losing Imax screens to Brad Pitt’s F1, Jurassic World: Rebirth found its people and again affirmed its brand as near the very top of the tentpole food chain. Photo: Courtesy of Universal Pictures
Scott Mendelson
July 7, 2025

So, what does it take to maintain a blockbuster theatrical franchise in a post-Marvel universe? The secret ingredients in the Jurassic recipe seem to be consistency and, crucially, scarcity. Universal and Amblin’s Jurassic World: Rebirth opened with a bang over the five-day Independence Day weekend, netting $147.8 million domestically in the Wednesday-Sunday frame and $322.6 million worldwide. While not nearly as large an opening as the last “reboot” installment, 2015’s Jurassic World ($208.8 million), the domestic weekend numbers for the seventh film in the Jurassic franchise were remarkably similar to the Friday-Sunday debuts of Jurassic World: Fallen Kingdom ($148 million), in 2018, and Jurassic World: Dominion ($145 million), in 2022.