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What If Disney’s Fox Deal Wasn’t So Terrible?

Bob Iger’s $71.3 billion play for streaming-age scale has been branded by some as too pricey for the new era of austerity, but the assets and executives could be a secret weapon in the war to become Hollywood’s last studio standing—if that’s what Iger wants.

In the grand scheme, even with all the challenges Disney faces, the issue of what to do with the Fox assets is a good problem to have.
Disney C.E.O. Bob Iger. In the grand scheme, even with all the challenges Disney faces, the issue of what to do with the Fox assets is a good problem to have. Photo: Matt Winkelmeyer/Getty Images
Matthew Belloni
February 24, 2023

It’s funny how narratives develop in Hollywood. I was at a dinner this week with a few producers, when the topic turned to Disney, as it often does these days. One of them was quick to note, “The Fox deal—disaster, right?” At the table, it seemed obvious. Of course it was a disaster.