You probably noticed WarnerMedia C.E.O. Jason Kilar doing a bit of a victory lap this week. AT&T revealed on Wednesday that HBO and HBO Max hit 73.8 million subscribers worldwide in 2021, beating the company’s 70-73 million target. AT&T didn’t detail the linear vs. digital split, or the U.S. vs. overseas breakdown, so it’s not totally possible to gauge the impact of “Project Popcorn,” Kilar’s controversial experiment of dropping Warners’ 2021 movies on HBO Max in the U.S. on the same the day that they were appeared in theaters. And who knows how many Max subs will churn when consumers realize that they aren’t getting exclusives, like Matrix and Dune, in 2022? Still, in a year HBO Max has gone from streaming also-ran to serious player.