Warners’ A.I. Rivalry & TikTok’s $2B Dilemma

David Zaslav
Zaslav’s tardy arrival spotlights a few under-the-radar developments: The WBD suit casts Midjourney more specifically as a direct competitor. Photo: Dia Dipasupil/Getty Images
Eriq Gardner
September 9, 2025

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A few months back, I gave Warner Bros. Discovery a proper thwacking for not joining Disney and NBCUniversal’s lawsuit against Midjourney, the A.I. image generator responsible for spitting out near-exact replicas of characters like Darth Vader and Homer Simpson. C.E.O. David Zaslav, I suggested, had too many plates spinning to worry about artificial intelligence. Now, the cavalry has belatedly crested the hill—Bugs Bunny, Batman, and Rick and Morty in tow—waving a complaint of their own.