It’s hard to overstate the evolution of the TV upfronts during the past decade, from a predictable showcase for broadcast networks to spin their upcoming programming to what is now a chance for global streaming platforms… to spin their upcoming programming. I never used to go, but now I think it’s worth enduring the puffery to get a sense of what Netflix, Prime Video, Disney, and the others are prioritizing for the rest of the year. And YouTube, which dwarfed competitors with $36 billion in ad revenue last year, was offering a five-song Lady Gaga concert as a reward for sitting through a lengthy testimonial from the C.M.O. of Procter & Gamble that played, for some reason, over a dramatic mini-orchestra of live violins.